An interesting debate on Twitter, well as much as you can have one there, on social housing as a brand stemming from an article by Tom Murtha called Social Housing a force for good.
The article is right that social housing IS indeed a force for good and I have written scores of similar pieces which say social housing is in terms of renting the best model, the best product, the best service and all at the best price, which it is. Further that social housing with rents on average half those of private rents means social tenants CAN afford to take up employment opportunities as they need less in wages than a private tenant, or if you will the private tenant is far MORE welfare dependent than the social tenant. I even put forward an argument the ‘subsidy’ it receives actually saves every taxpayer about £170 per year in tax too.
But of course none of those obvious arguments are ever said and instead social housing professionals argue over whether it is a brand or not – a totally fatuous and irrelevant argument.
If it IS a brand then those within have failed to sell that brand.
If it IS NOT a brand then those within have failed to sell that brand.
Oh and I thought it was a movement is then piped up too.
It is like finding a cure for the common cold and then failing to market it such is the sheer incompetence of those within housing. Yes that’s not pleasing to read or for me to write but its true unfortunately. There is still not one body or lobby that represents social housing and lobbied for it (FFS!)
The issue is that no one has ever sold and promoted social housing and because of that it has been branded by the general public as the housing of last choice.
Social housing and the social housing model is dying as nobody has ever promoted or sold its huge economic and social benefits, end of!
The social housing ‘professional’ can deflect all they like with fatuous discussion over branding, its time they saw the wood from the trees and starting selling what it actually is…..the best product and best service at the best price that saves the government, the employer and the individual taxpayer a fortune each year.